Distribution Central Pty Limited was established because we saw an emerging need for a comprehensive rethink of IT channel distribution and support services in Australia.

In going beyond traditional channel distribution models, Distribution Central offers a number of industry firsts:

• Complete outsourced services hub for the IT industry
• Distribution-in-Depth business model supports vendors, resellers and their end-users
• Peerless ChannelControl software as a service (SaaS) platform enables Lifetime-of-Purpose asset management

Distribution Central is an industry first because we provide a complete outsourced services hub dedicated to supporting and nourishing the entire industry - from vendor to reseller to their end-users. Our holistic approach enables Distribution Central and its partners to capitalise on all IT distribution opportunities in Australia and New Zealand without diluting the high level of specialisation required to deploy products and services to complex technology markets.

Distribution Central offers a breakthrough web services platform in the form of our peerless, in-house ChannelControl product suite:

• Excellence and opportunity in outsourced asset management and tracking for vendors
• Significant competitive value through our business units to our reseller partners
• Reseller-branded tools to manage and support ongoing relationships with end-users.

In a maturing market of commoditised products with little room to add value, it is no longer sufficient to support a product for its lifetime. Customers demand that business needs will be met into the future, regardless of individual product iteration.

That’s why our suite of ChannelControl modules are built around the concept of Lifetime-of-Purpose™. This platform provides vendors, reseller partners and their end-users, and Distribution Central itself, with the most profitable and technologically advanced IT solutions for continuity of business purpose. And because the IT market demands focused end-to-end channel support, we have created distinct technology-specific business units which tap into our common platform of financial, logistics, marketing, education and technology preparation services.

With traditional distribution models, no other IT distributor has been able to offer such a comprehensive suite of IT channel products and services in one place. For our services, it means that efficiency, low cost and sustainable growth are built in.